Resume
*Please View On Desktop*
Employment Skills
Acquired sales skills operating as an Account Executive at Smile.io, performing at a win-rate of 78% and reducing churn of my deals to 3%.
Learned the operations of a start-up by launching my brand Origins Project, amassing a follow of 675k on TikTok, currently done $3.1k in revenue and $2k in sponsored TikTok content.
Attained content creation and writing skills through the experience of personally writing novels with a goal of becoming a published author within the next two years
Current Experience
Smile.io - Account Executive (Jan. 2020 - Present)
$47,427
MRR Closed
687
Months Paid Upfront
78%
Win-Rate
3%
Average Churn Rate
MRR Closed per Quarter
Quota Attainment (%)
Software
Origins Apparel - Founder (Nov. 2019 - Present)
630,000
TikTok Followers Around Brand
2,000
Email Addresses Within First Year
$10k
First Year Revenue
*Implementing New Growth Tactics and Refocus For 2021
Day-to-Day
Product and Site Design
Designed the entire site and every single product. I developed skills in Premiere Pro while undergoing this project.
Email Flows and Ads
Using Klaviyo, I built out automated flows, campaigns, customer segmentation, and other marketing tactics. My newsletter is called Origins Weekly and covers environmental news!
Video Design and Social
I use Premiere Pro to design all sponsored content on my TikTok and day-to-day video postings. I’ve currently done sponsored posts with environmental agencies in particular.
Software
Past Experience
Smile.io
Business Development Representative (September – December 2019)
Consistently operated at 120% of quota, booking over 20 SQLs for Account Executives per week
Performed both inbound and outbound qualification metrics and cold calls/pitches
Dare Foods Ltd.
Assistant Brand Manager (January – April 2018), Co-op Position
Constructed a well-received digital marketing strategy for the company, presenting it to the executives and VPs while laying out plausible timelines for execution, further implementation has been pursued as a result
Worked with agencies to build marketing materials including commercials and package redesign
Gained consumer/market analysis abilities through utilization of software applications such as Nielsen Answers, SAP, and COGNOS
Consulted with various cross-functional teams to handle projects such as product innovation, promotional content, invoicing, and cost estimating
WhiteBear FBA, Amazon FBA Private Label
Founder (May 2017 – April 2018)
Used the online software JungleScout to identify profitable niches on Amazon based off predicted sales volume and competitiveness of product on the marketplace
Outsourced production to China, negotiating with suppliers to determine cost of goods
Handled all advertising for products through the Amazon PPC platform, reaching over 200 000 people, as well as advocating for sales using Facebook Ads and Google AdWords
Other Experience
Aspiring Author
Just finished my second manuscript, amounting to almost 120k words
Went through two rounds of professional editing and currently getting beta-readers to assess the novel
Will be entering the querying stage soon to find an agent and a publishing house to market the novel
President of Atrium Media Group
(March 2018 – August 2019)
Facilitated the hiring and organization of an entire executive team comprised of over 30 people
Executed the development of a digital marketing strategy using paid advertising on Instagram and Facebook platforms to extend social reach and following
Rebranded the club to relate to the student population, developing certain columns and aspects of club app and website to increase loyalty and viewership from target market
Other Titles:
Vice President of Finance (May 2017 – March 2018)
Marketing Director (January – May 2017)
Editor and Blog Writer (September 2016 – May 2017)
Education
Wilfrid Laurier University
Waterloo, Ontario, September 2015 – August 2019
Bachelor in Business Administration
Co-op Option
Three WLU Alumni Association Scholarships
Dean’s Honour Roll for achieving over a 10.0 GPA
Burgundy School of Management
Academic Exchange: Dijon, France, January 2019 – April 2019
Masters in Management (Bachelor Equivalency in France)
Academic exchange facilitated through the Laurier Exchange Program
Was able to visit and learn about cultures from countries such as; Spain, France, Italy, Germany, the Netherlands, and Switzerland.
